![]() The CALM Act also provides for a waiver process at the FCC for television broadcast stations, cable operators, or other multichannel video programming distributors who demonstrate that complying with the new regulations would pose a hardship.Ĭlick to expand.That's a profound observation, and I agree with you 100%. Within one year after becoming law, the FCC would be directed to implement regulations limiting the volume of television advertisements and effectively fixing the problem of loud television commercials that annoy so many television viewers. The CALM Act will require the FCC to enforce existing recommended technical standards of advertisement volumes. ![]() These standards, the “ATSC Recommended Practice: Techniques for Establishing and Maintaining Audio Loudness for Digital Television,” were approved by ATSC members on Novemand would be utilized in the FCC’s implementation of new regulations governing the volume of television advertisements. The Advanced Television Systems Committee (ATSC), an international, non-profit organization that develops standards for digital television, has developed the technical standards necessary to control variations in volume. When television advertisements are many times louder than programming, it can be intrusive and disruptive to consumers. While the Federal Communications Commission (FCC) has been aware of excessively loud television advertisements for decades, it does not currently regulate the volume of television advertisements. ![]() Senate Commerce, Science, and Transportation Committee. Rockefeller co-sponsored the bill and is Chairman of the U.S. I’m pleased that the Commerce Committee took a step today to protect TV viewers from unnecessarily loud and grating commercials,” Rockefeller said. This is really an issue about fairness – and making sure that advertisers can’t take advantage of captive consumers with unbearable volume levels. “Television advertisements are deliberately blasted louder than regular programming and that’s a big source of irritation for many television viewers. ![]() 2847 – The Commercial Advertisement Loudness Mitigation Act – which would prohibit television commercials from being played at a louder volume than the program they accompany. The Senate Commerce Committee favorably voted out of Committee S. I was going to comment about congress and issues they should be worried about, but instead I will simply post the news release and hope someone will brief them about the audio processing that TV stations use to keep the peak level at 100% as required by the FCC and that the louder commercials while annoying are not truly any louder. ![]()
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